A good business agent should accurately answer five kinds of questions: Can you help me? When? How much? What are the rules? And what happens next? If your agent, or your website, can't answer these, AI assistants can't either.
1. Do you offer what I need, where I am?
This is the fit question: the right service, for the right kind of customer, in the right area.
Example: "Do you install heat pumps in older homes in the east side?" Your agent should know your services, any limits ("we don't service commercial units") and your exact service area.
2. When can you do it?
Availability is often the deciding factor, and the hardest to answer from a static web page.
A connected agent can check real openings. Even without a live calendar connection, it should explain typical lead times and how to book.
3. How much will it cost?
Customers and their assistants want at least a range, and businesses that give one are easier to recommend.
Your agent should give approved prices or honest ranges, explain what changes the price, and never invent a number. "Most tune-ups are $129 to $169; older systems may need parts" is helpful. "Call for pricing" usually isn't.
4. What are your policies?
Warranties, cancellations, returns, deposits and payment terms are what people check right before they commit.
These should be written on your site and loaded into your agent word for word, so it never improvises on something that matters.
5. What happens next?
Every good answer ends with a clear next step: book, get a quote, or talk to a person.
If the customer's assistant can complete that step with your agent, great. If not, your agent should capture the details and hand off cleanly to your team.
How do I test my own business?
Ask an AI assistant these five questions about your business. Note which ones it gets wrong or can't answer. Those gaps are your priority list. Or take our readiness check and book an Agent-Ready Audit for a full review.